No more hiding behind your “safe” pair of stretchy pants — learn the surprisingly simple habits and mindset behind a slim, sexy, sustainable body so you can wear what you love and feel amazing doing it…
In just 6 weeks! 

Be honest...

Do you crash diet right before a vacation or a special event?
Even though we know 95% of people who crash diet will gain the weight back plus more…

So many women get stuck in a cycle of dieting, binging, giving up, and dieting again as soon as another vacation or special event rolls around.

For most women, the week or two before a vacation or special event is when the impossible “rules” start to come out…
Rules like:
  • Stick to 1200 calories a day
  • Workout for an hour 7 days straight
  • No desserts or treats of any kind
  • No carbs after noon
  • ​In fact, let’s not eat carbs at all!​
  • Stick to 1200 calories a day
  • Workout for an hour 7 days straight
  • No desserts or treats of any kind
  • No carbs after noon
  • ​In fact, let’s not eat carbs at all!​
Sound familiar? 
The thing is, maybe you DO drop a dress size at the end of it all…

But the results never seem to stick, and a few months later, you’re back at the mercy of those impossible rules in a desperate attempt to slim down in a pinch… yet again.
But what if it didn’t have to be that hard?
And what if instead of crash dieting to fit into that little black dress you’d love to pull back out of your donation pile…

You learn how to eat, exercise, and even grocery shop in a way that allows you to wear whatever you want, whenever you want? 
INTRODUCING

The Little Black Dress Project

An all-levels 6-week program to help you slim down quickly, easily, and sustainably so you can see results fast and KEEP them once and for all — no crash diets or crazy rules required!
Inside, you’ll learn the not-so-secret secrets of women who are always “Little Black Dress”-ready…

And you’ll join the 456 women who have already seen amazing results with this step-by-step, sustainable approach to lasting weight loss. 
“It was amazing being surrounded by women all in the same boat and knowing that I wasn't alone. I dropped 7lbs in the 6 weeks, but more than that I made lifelong friends at the LBD Party! Best night of my life.”
- Valerie Smythe
“It's hard to express what it feels like to fit into your favourite dress that you never thought you could wear again. Having a photoshoot in my LBD, that hasn't fit me since 2012 was pretty special. The women I met were incredible too.”
- Lola Rogers
“Being part of the Project and the Party was great. It taught me to look at myself differently and learn to feel sexy and desirable again. I don't think I've worn a fitted dress since before my kids were born. Role on the next party!”
- Joanna Andrews

Here’s the best part...

Once you dive into this 6-week program, you’ll be surprised at how simple it is to maintain.
In fact, you’re probably working harder now for fewer results!
That’s because The LBD Project is designed to help virtually ANYONE get results in just 6 weeks — even if you’re busy, even if you “hate to cook”, and even if you have a hard time tracking your food or counting calories (hint: we don’t do either of those things in this program!).
The program is designed this way so that you actually stick to it...
Because the ONLY way to get results and keep them isn’t just a “Little Black Dress” diet…
It’s a Little Black Dress lifestyle.
And I’ll show you exactly how to do it!

By the end of The Little Black Dress Project, you will:

  • Walk away with an understanding of what to eat for real, sustainable weight loss without feeling deprived
  • Feel comfortable planning and prepping meals that support your goals AND taste amazing
  • Fall in love (or back in love!) with exercise no matter how busy you are
  • Drop inches, pounds, and body fat and keep them off
  • ​And of course, look and feel amazing in your little black dress! (And bikini… and skinny jeans… and tank top… you get the picture)

Ready to see what’s inside?

Let’s take a look!
6-Week Success Manual
This 29-page manual will educate, empower, and guide you through your program. It's jam-packed with thoughtful info, tips, and ideas to help you get the best results possible!
(£299 Value)
Recipe Manual
There are dozens of healthy, mouthwatering recipes in the 53-page Recipe Manual that you’ll want to keep using long after the program ends! You'll find recipes for our world-famous LBD Turkey Burgers, pumpkin pancakes, 1-pan dinners, hearty salads, and a whole lot more!
(£199 Value)
Weekly Meal Guides & Grocery Lists
You’ll get done-for-you meal guides that are 100% Registered Dietician Approved. PLUS… the guides are designed so you WON’T have to spend hours in the kitchen every day preparing meals!
(£199 Value)
Nutrition Swap Guide
Good news—you don’t have to LOVE every ingredient in your meal guide! If you want to make swaps or substitutions during the program... no problem! We've got you covered with this complete swap guide!
(£79 Value)
Daily Inspirational Emails
On top of getting your nutrition and exercise dialed in, you’ll get 42 daily emails designed to keep you motivated and on track with your goals. These are INVALUABLE for shifting your mindset and staying focused!
(£49 Value)
Measurement Worksheet
The scale doesn’t always tell the truth! Often, you’ll lose inches before you see the number on the scale move. This worksheet will help you quickly and easily track your results.
(£29 Value)
Portion Control Guide
This handy resource will help you keep your portions in check as you progress through the program. This simple tool will help you stick to your goals and achieve great results without buying any fancy equipment!
(£39 Value)
Goal-Setting
This worksheet will help you track your progress from start to finish, and help you understand the RIGHT way to set goals for yourself so you feel like you can achieve them! 
(£59 Value)
Little Black Dress Party Entry
This is the culmination of your 6 week Project! Entry to our Party on 15th December 2023. With a 3-course meal, dancing, DJ, drinks, exclusive event host, luxury and laughter. Join all the other women for this night to remember! 
(£97 Value)
That’s a total value of more than £1049

But for a limited time, you can get access

From just £349

Meet Your LBD Coach

HELLO, I'M Rita
I help women over 40 Un-Meno-Pause their life, go from hormonal to healthy, blast the belly fat and feel fab, fit, and free.
I have gone through my own health and weight struggles, gaining 70lbs after my first child and not knowing who to turn to or what to do.

That's why I created The Health and Fitness Coach, to create a safe space, a tribe of women, all learning how to lose weight, feel sexy and desirable and learn to love their bodies. 

You don't need to spend your life hating what you see in the mirror. I love you. Now you need to love you too!
“So I never really considered that I could feel good in a LBD again. I mean I just turned 50 and to be honest, didn't even think my husband found me attractive, let alone ME finding me attractive. But having gone through the last 6 weeks, and attended the most wonderful LBD Party with some amazing women (and getting a beautiful photoshoot - thank you Rita) I can honestly say I feel sexy again!.”
- Heather Waters 
Have questions about

The Little Black Dress Project?

I have answers!

Is this program self-paced?
Yes, if you want to start at any time, follow the guide, the recipes, the meal plan, then you can do it at any time throughout the year and you will have access to it for life, so you can repeat as many times as you like. If you would like to join the official 6 week Project Challenge, this will be kicking off on November 3rd 2023 culminating in the LBD Party on December 15th 2023.
What if I have questions during the program?
You will have access to chat on the client app at any point to ask questions.
Can I do this if I am a past or current client?
Absolutely! This is a project that I run every year to aid and extend on the work that we already do within our coaching programs. This is an extra kick to get you feeling curvy and sexy in your dress in time for the party!
Can I do this if I keep failing at diets?
Yes! Because this isn't a diet. Everything we do in The Health and Fitness Coach is about simple and sustainable changes that fit in with your life. This isn't about restriction, this is about a whole and holistic approach.
Do I have to come to the party on 15th December?
Only if you want to! It is not obligatory, however, it is a really fun night if you can!
Ready to look and feel amazing in that little black dress?

Join The Little Black Dress Project Today!

One-time payment
From £349 £1049
(SOLD OUT)

Black Package

  • ​6 Week Little Black Dress Project Join the challenge and feel slim, sexy and stunning again.

Bronze Package

  • 6 Week Little Black Dress Project Join the challenge and feel slim, sexy and stunning again.
  • Entry To The Little Black Dress Party (sparkling arrival drink, three course meal with crackers, dancing, DJ until midnight)

Silver Package

  • 6 Week Little Black Dress Project Join the challenge and feel slim, sexy and stunning again.
  • ​Entry To The Little Black Dress Party (sparkling arrival drink, three course meal with crackers, dancing, DJ until midnight)
  • Unlimited Drinks: your choice of unlimited Prosecco, Wine, Soft Drinks, Cosmopolitans, Pornstar Martinis and Espresso Martinis
  • ​Free Makeup Before The Party: get your make-up done professionally before the party by one of the country's top make-up artists

Gold Package

  • 6 Week Little Black Dress Project Join the challenge and feel slim, sexy and stunning again.
  • ​Entry To The Little Black Dress Party (sparkling arrival drink, three course meal with crackers, dancing, DJ until midnight)
  • ​Unlimited Drinks: your choice of unlimited Prosecco, Wine, Soft Drinks, Cosmopolitans, Pornstar Martinis and Espresso Martinis
  • ​Free Makeup Before The Party: get your make-up done professionally before the party by one of the country's top make-up artists
  • ​LBD Photoshoot Enjoy a private professional photoshoot in your Little Black Dress with our Company Photographer - how better to encapsulate the night.
  • ​Accommodation stay overnight at Seckford Hall, no need to make arrangements. Turn up, enjoy and wake up to a traditional English Breakfast in the Traditional English Countryside.
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